Measuring campaigns with UTM

Updated July 26, 2026 · 3 min read · Report Pro

You see the traffic that reaches your page via UTM-tagged links, broken down by campaign.

What UTM is

UTM are tags added to the end of a link (e.g. ?utm_source=instagram&utm_campaign=may). When a visitor arrives from that link, their source is marked.

How to add it

You add the UTM tags to the end of the link you share yourself (an ad, email, post). LinkHub records and reports the incoming UTMs.

Where it appears

Analytics → Traffic sources tab (Pro): the “Referrers” and “UTM campaigns” cards show which source brought how many visits.