How long analytics data is kept
Updated July 26, 2026 · 2 min read · 12 months Pro
How far back you can look depends on your plan; data is recorded on every plan.
Free plan
On the free plan you see 7-, 30- and 90-day ranges. Your data keeps being recorded; only the viewing range is limited to 90 days.
Pro plan
On Pro you unlock the 12-month history (the 12m range) and see the detailed tabs (Traffic sources/UTM, Links, Geography).
Note
Data is kept even while you're on Free; when you move to Pro the history opens up — you don't start from zero.
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